City of Pozarevac; City of Smederevo; Municipality of Zagubica; Municipality of Petrovac na Mlavi; Municipality Veliko Gradiste, Municipality Velika Plana, Municipality Smederevska Palanka
Agriculture is one of the key sectors in Branicevski and Podunavski districts. The region has favorable natural preconditions for agriculture but competitiveness of agriculture is very low. Value chains in fruit and vegetable production have several weaknesses and gaps. The action addresses common problems of fruit, vegetable, flower sectors and beekeeping related to production quality, adding value, marketing and overall organizational capacities. Producers are faced with new requirements on food safety and quality standards and there are no sufficient demonstration centers for training and support of new initiatives in processing sector. All parts of market chain show significant weaknesses and there is a lack of organizational capacities. Target groups include: major agriculture producers, associations of agricultural producers and cooperatives, organizations providing post harvest and processing services and institutions providing professional and financial support. Final beneficiaries include: local communities, rural population and consumers on Serbian market.
To increase competitiveness and employment opportunities in the agriculture sector and sector related services in the Branicevski and Podunavski districts.