Official title of the project

Value Chain for High Quality Serbian Wine - Knight’s Wine

Project information

Cities
Aleksandrovac
Total budget of programme / project

455150

Implementation period
2011. Mar - 2013. Jun
Expected results
  • Increase in overall level of high quality wine production for 35 wine producing companies in Central Serbia region.
  • High level of harmonization to the quality standards of EU for at least 200 wineries, leading to 20 new geographical denominations for the quality wines.
  • Raise the level of wine culture in the Central Serbia region, by realizing 15 one day mini festivals in carefully chosen Serbian cities.
  • Over 250 trained winemakers and over 250 trained vine growers
  • Updated wine and grapes producers database
  • Accomplished Wine Production Protocol and Grapes Production Protocol
  • Improved grapes production for more than 500 households
  • Improved wine production in more than 200 wineries
  • Accomplished 10 TV and 10 radio presentations
  • Realized and published website for the Knight’s wine
Beneficiary

Municipality of Aleksandrovac

Partners

The Vine and Fruit Association of Serbia; Regional centre for SME development Krusevac

Summary of the project

Central Serbia region is mostly underdeveloped with very weak industry sector high level of unemployment and poverty. In last few years some agricultural sectors, especially high quality wine production, emerged as a possibility for growth and development. But, for the majority of small wineries (200 in the region), the wine production process is not yet market oriented and it is not harmonized to the standards of the EU, the export is extremely weak and the wine is mainly dedicated to local market. The project will contribute to increase economic competitiveness of wine producing companies and productivity and commercial prowess of 35 wine producing companies in the region. This will be achieved through different activities: harmonization to the quality standards of EU, implementation of training for 35 winemakers in the region and 25 employed and 200 pupils in the Agricultural school in Aleksandrovac, production of the Winemaking Protocol, Grapes Production Protocol and production of Wine Production Database and Grape production Database.

Programme/Project objectives

To increase economic competitiveness of wine producing companies in Central Serbia region

Specific objectives

Increase overall performance, productivity and commercial prowess of wine producing companies in the region