Official title of the project

What' s in it for me


Project information

Region / City
Total budget of programme / project


Implementation period
2010. Jun - 2011. Jun
Expected results

Production of 15, 30 minute TV programmes focusing on how EU countries solve the everyday problems of their citizens, vis-à-vis realistic concerns of Serbian citizens, enabling them to make informed choices on EU accession. People will know more about the EU and how standards and regulations it imposes improve daily lives of people that are both benefits and responsibilities, so they can make an informed decision about Serbia’s EU integration.


Broadcasting Company Radio and Television of Serbia

Summary of the project

RTS seeks to bring to the audience a real taste of what life in the EU countries looks like by comparing the life of ordinary people in Serbia and EU, and exploring how EU countries solve the everyday problems of their citizens. Fifteen TV programmes under the title “What’s in it for me?”, each of which will be about a concrete EU integration topic, will also deal with common myths and prejudices about the EU, enabling Serbian citizens to make informed choices on EU accession.

Programme/Project objectives

To inform people about how the EU and its members states solve the everyday problems of their citizens. To “bust” myths that citizens of Serbia have heard about the EU, i.e. misconceptions about the EU which is mostly the result of lack of information, and to enable them to make an educated choice some day when they have to vote on Serbia’s EU membership.

Specific objectives

Show to the Serbian public, through examples and real life stories, how ordinary people in EU countries are working and solving their problems by applying EU regulations and practices. To attract widest, largest and most diverse possible audience, by presenting all stories in a popular manner, simple language avoiding complicated explanations or bureaucratic procedures, with elements of travel journal. In addition, the aim is that with these real life stories from EU countries motivate people to think about the EU in terms of quality of life, practical issues and how EU standards and regulations improve daily lives of people, rather than some administrative and bureaucratic procedures that has nothing to do with them.