Official title of the project

Support to SME development

Project information

E-business development
Region / City
Total budget of programme / project

  2, 500 000 euros

Implementation period
2014. May - 2016. Nov
Expected results


  1. E-business legal and regulatory framework and practices improved
  2. Several hundred civil servants are ready to support e-business environment
  3. SMEs fully aware of e-commerce benefits and practices and provided with the access to e-commerce practical guides via dedicated website
  4. E-commerce support instrument drafted and ready to be implemented 
  5. Selected high-potential SMEs with a concrete e-commerce project have been advised and supported in order to achieve an e-Trustmark
  6. E-consumers are  better  informed on how to benefit from e-commerce and how to use it safely
  7. Serbian citizens are informed of C2C and how to benefit from it
  8. A G2B service bus is designed
  9. System specification for e-invoicing and e-ordering and technical documentation for implementation of this service via proposed G2B service bus are prepared
  10. The migration of business identified e-service toward an advanced e-service 

Ministry of Trade, Tourism and Telecommunications, Ministry of Economy - National Agency for Regional Development

Target Groups

Staff of  the Ministry of Trade, Tourism and Telecommunications, Ministry of Economy, National Agency for Regional Development, Directorate for eGovernment, Ministry of Finance ( Customs Administration, Tax Administration, State Treasury), Mi

Summary of the project

With the Strategy for Information Society Development until 2020, Serbia has set up ambitious goals to develop e-business and e-government. This is also supported by the set of key policies adopted in the period between 2008 and 2013. Those policies provide a guidance for Republic of Serbia to develop a strong domestic privite sector using SMEs as the key to economic restoration. However, the economic crisis has significantly and negatively affected SMEs.

On the other hand, we are witnessing a digital revolution which affects businesses, organisations, institutions and also consumers . The phenomenal effect of the digital economy provides SMEs with both challenges and opportunities and it is imperative that the digital tools and applications that are available are fully exploited.

By harnessing the power of internet and e-business and understanding what the multitude of digital applications can do, SMEs will become more effective and more efficient in their operation, and thus more competitive in the global market. 


  1. Embracing the inevitable legal and technical changes relating to e-business and digital economy and managing the effect these will have on the relationship between Government institutions and business and consumer communities.
  2. Increasing SMEs’ competitiveness by ehnacing the existing business practices with e-business and e-commerce solutions
  3. Conusmers feeling at ease and exploiting fully the potential of the digital world

Programme/Project objectives

This multifaceted projects deals with an array of aspects relating to the e-business and the digital economy. Fundamentally, the project is about increasing competitiveness among the business community.

  1. Component 1 – Institutional Capacity Building Activities

This component focuses on improvement of legal  and regulatory framework relating to the e-business, proposing changes  that are necessary to make it easier for businesses to operate, and enhancing the government employees ability to better support the Business Community.

  1. Component 2 – E-commerce Development

This component targets SMEs by enhancing their awareness of importance of the e-business and e-commerce and increasing their knowledge on all different digital tools they can use to increase their competitiveness in global market. It also deals with consumers and their (mis)trust in e-commerce, Cyber - crime and reduction of risk when using internet.

  1. Component 3 – G2B and e-Invoicing support

This component is about developing technical specification for e-invoicing and e-ordering, which will provide the basis for an e-invoicing /e-ordering system enabled by the future deployment of G2B service bus. The ultimate goal is to enable secure and seamless electronic interaction between businesses, citizens and public authorities at both national and international level.