Official title of the project

Ethno Network – Jobs in rural regions

Project information

Region / City
Belgrade, Golubac, Kladovo, Negotin, Veliko Gradiste, Zajecar
Total budget of programme / project


Implementation period
2011. Mar - 2013. Mar
Expected results
  • Ethno Network set up as a professional regional organization supporting local initiatives and producers. 3 professionals employed, 10 new local producer groups and 300 individual members supported.
  • Cultural heritage and creativity of local producers harnessed as a competitive advantage into development of commercial products. At least 3 new products developed and commercialized.
  • Innovative marketing models and tools for promotion of handicrafts prepared and implemented through the network. At least 3 new marketing actions planned and implemented.
  • Professional training and coaching centre helping producers achieve excellence and high quality standards. At least 30 producers using the knowledge gained through training to improve their product and packaging; At least 5 new handicraft producers setting up business after coaching through the centre.
  • Juried handicraft exhibition motivating producers to higher production standards. At least 100 participants.
  • Ethno Network used as a resource pool for joint promotion, lobbying, and exchange of experience, providing commercial and business development opportunities for producers, purchasers and supporting institutions. 3 joint activities and 50 members actively participating in planning, goal setting and implementation of activities. 5 networking events/matchmaking opportunities/conferences attended by 50 participants each, web site and web shop set up.

Ethno Network


National alliance for Local Economic Development (NALED); Serbian Provincial Secretariat for Labour, Employment and Gender Equality; Tourist organization of Belgrade; Faculty of applied arts; Municipality of Golubac ; Municipality of Kladovo ; Municipality of Negotin; Municipality of Veliko Gradiste ; Municipality of Zajecar;

Summary of the project

National heritage and culture, customs and traditional values are the key elements of the image of Serbia. In addition to preserving culture of Serbia and its national minorities, the craft associations are influencing economy of Serbia by facilitating jobs for formerly unemployed women and allowing them the chance to create their own business as well. Enabling the women of rural areas to make a livelihood by producing and selling traditional handicrafts, the project will help reduce depopulation and slow migration to big cities and improve gender equality that is traditionally one of the sore points in rural areas in Serbia. Project activities will result in Ethno Network being set up as a professional regional organization, 3 professionals will be employed, 10new local producer groups and 300 individual members will be supported. Quality standards in production, packaging and marketing will be improved.

Programme/Project objectives

To create new employment opportunities and reduce depopulation of the rural areas of Serbia. An increase of a minimum 300 new jobs for local women. Depopulation of the rural regions participating in the project will be slowed down or stopped.

Specific objectives

  • To encourage innovative management practices in professionally run umbrella organization of traditional handicraft producers. 10 new local associations participating actively in the network.
  • To improve quality standards in production, packaging and marketing of authentic traditional Serbian handicrafts. Sales/total turnover of traditional handicrafts through the network will increase by at least 20%. Customer satisfaction is expected to increase by 30%.
  • To exploit networking opportunities and support cooperation among members of Ethno network, institutional stakeholders and members of supply chain, particularly with the tourism sector. Number of cooperation agreements will increase by 30%. 20 new sales contracts.
  • This project specifically addresses the tourism sector, and the action applies to the themes of trade development, improvement of quality standards and receiving accreditations, as well as adult educational initiatives resulting in skills training matched to needs of local producers and the quality requirements of traditional handicrafts buyers.