Official title of the project

Feasibility Study for a new Tourism Product of Divcibare

Project information

Region / City
Valjevo, Divcibare
Total budget of programme / project


Implementation period
2010. Jan - 2010. Oct
Expected results
  • Tourist product defined
  • Media campaign organized
  • Improved cooperation between public, private and civil sector

City of Valjevo


Municipality of Kosjeric; Municipality of Pozega;

Summary of the project

The purpose of the project is to present Divcibare to the market not only as a tourist destination but as a location suitable for investment and in this respect to invite domestic and foreign investors to invest in tourist industry. It is also planned to provide a basis for improvement of tourism products and to find the best solutions for improving the offer of Divcibare and make this tourist destination more competitive in the market. In the local strategies, Divcibare is recognized as one of the priorities that should be given full attention and offered support in further development. The next step is to make a feasibility study that will show which new tourist program can be developed for Divcibare. The basic problem why the tourism products of Divcibare have not been defined is the lack of human capacities for development of tourism and lack of initiative by key actors. The expected results of the project are: a defined tourism product, organized media campaign and improved cooperation between the public, civil and private sector.

Programme/Project objectives

To increase economic competitiveness of Divcibare resort by developing and diversifying tourist offer

Specific objectives

Establishment of the base for new tourist product of Divcibare