Official title of the project

Garden of Serbia

Project information

Region / City
Pozarevac, Smederevo, Zagubica, Petrovac na Mlavi, Velika Plana
Total budget of programme / project


Implementation period
2010. Jun - 2011. Oct
Expected results
  • Regional stakeholders co-operate under Garden of Serbia to promote product quality, marketing of agricultural products and development of joint services
  • Associations of producers and cooperatives strengthened
  • New products developed with increased value added; Information and knowledge on potential markets and entering requirements identified;
  • Competence of producers for ensuring quality and safety of production increased; Visibility of the regional agriculture products increased

RDA Branicevo-Podunavlje


City of Pozarevac; City of Smederevo; Municipality of Zagubica; Municipality of Petrovac na Mlavi; Municipality Veliko Gradiste, Municipality Velika Plana, Municipality Smederevska Palanka

Summary of the project

Agriculture is one of the key sectors in Branicevski and Podunavski districts. The region has favorable natural preconditions for agriculture but competitiveness of agriculture is very low. Value chains in fruit and vegetable production have several weaknesses and gaps. The action addresses common problems of fruit, vegetable, flower sectors and beekeeping related to production quality, adding value, marketing and overall organizational capacities. Producers are faced with new requirements on food safety and quality standards and there are no sufficient demonstration centers for training and support of new initiatives in processing sector. All parts of market chain show significant weaknesses and there is a lack of organizational capacities. Target groups include: major agriculture producers, associations of agricultural producers and cooperatives, organizations providing post harvest and processing services and institutions providing professional and financial support. Final beneficiaries include: local communities, rural population and consumers on Serbian market.

Programme/Project objectives

To increase competitiveness and employment opportunities in the agriculture sector and sector related services in the Branicevski and Podunavski districts.

Specific objectives

  • Strengthen organizational capacities of agricultural producer organizations and their cooperation within the region to better access potential markets;
  • Improve the quality of existing agricultural products
  • Develop new products with increase4d value added Improve marketing approaches to major agro-food producers.